This year's ultimate search is themed ‘The Gate Keeper’s Fortune’, this year’s edition will take place in the serene community of Usaka, Akwa-Ibom State, organizers say.
The winner of this year’s event will walk home with the whooping sum of N9m, the highest prize money since the inception of the event, along with a brand new SUV worth N10m and N500,000 ‘swagger’ allowance.
This year’s edition will feature 12 participants selected from rigorous screening processes in four geographic zones across the federation. The cities where the screenings will hold are: Makurdi, Owerri, Benin and Lagos.